Yuppiechef Store Hoarding

A bright colour palette and the infamous Yuppiechef pink, a simple, unique yet replicable design grabs the attention of shoppers and communicates the brand clearly. It serves as a ‘teaser’ for the store opening — ensuring the design feels timeless and can be explored for homeware stores too. Canal Walk is the first store where this design has been implemented.

Photography: Jody Michaels and Aai’shah Pietersen