Connect the Disconnected

An typographic campaign where paper (Argowiggins) & music (Filtr) meet technology & innovation as everyday citizens are encouraged to connect. Using sonic posters (once connected to a cellular device via bluetooth, play music with just the touch of the paper/print), consumers are invited to interact and enjoy a song. However, each song/poster can only be fully heard if paired with an additional phone/friend nearby. All explained in the easy-to-use Filtr app, the participants would soon after, learn that this is only the start of the connection —  a personalised stationary wardrobe will be delivered to each participant after their interaction with the posters and registration on the Filtr app to remain connected.